The Marketing major at Carson-Newman University offers a unique and enriching educational experience that combines the fundamental principles of marketing with a strong foundation in Christian values. Students embark on a journey where business acumen meets ethical considerations, ensuring that marketing strategies align with principles of integrity, compassion, and responsibility. The curriculum covers essential marketing concepts, from market research to digital marketing, providing students with a comprehensive skill set.
What sets our program apart is the deliberate integration of faith into the business landscape, fostering an environment where students explore the ethical dimensions of marketing and learn to apply Christian principles in decision-making. Emphasis is placed on service-oriented marketing, encouraging students to use their skills for the greater good and engage with the community. With a global perspective, leadership development opportunities, and a commitment to technology integration, our Marketing Major Program equips students not only for successful careers but also for making a positive impact in the world with a foundation built on Christian values.
C-N offers both a major and minor in Marketing.
AT A GLANCE
- 120 credit hours
- On-campus & Online
Did You Know?
The annual Carson-Newman Fall Career Fair is sponsored by the Student Business Leaders organization, the Department of Business, the Bush Center for Entrepreneurship and Family Business and the C-N Career Development Center. The event welcomes representatives of area businesses to campus for recruiting students of all majors.
MARKETING CAREERS
- Business Start-ups
- Retail & Sales
- Marketing Management
- Public Relations
- Event Planning
- Social Media
- Marketing Research
MARKETING INTERNSHIPS
- Jefferson County Mayor’s Office
- Jefferson County Chamber of Commerce
- Tennessee Smokies
- Dollywood Parks & Resorts
- The Ripken Experience